When you support a small business, you’re investing in a person. That’s why it’s important to show your audience who they are investing in. One way to accomplish this is with brand photos.
With a brand photoshoot, you can choose a location that makes you feel comfortable, fits your brand, and gives you a variety of content. You can show off your personality, create content that communicates your brand message, and leave with months of content for your business.
Wouldn’t it be nice to not have to worry about doing your makeup and standing in exactly the right spot in your apartment to get the right lighting every day? Or trying to set up a self-timer and hoping your phone doesn’t tip over before it snaps the photo?
A brand photographer knows all the best locations, poses, shots you might need, etc. You will leave your session feeling more confident in yourself and in your business.
How to take advantage of your brand photoshoot
Bring multiple outfits.
Bringing multiple outfits guarantees some variety in your photos. It can get repetitive if you post a bunch of photos of you in the same outfit on social media. When choosing outfits, think about your brand and what you hope to communicate to your audience. For example, I had a client who wore a “power outfit” for the first part of her session and then leggings and slippers for the second half. She hoped to show her professional side while also showing her clients who they’d meet on zoom calls.
Plan your content ahead of time.
While your brand photoshoot should be fun, it is also a business investment. You need to have a plan for how you’ll use the photos once the photoshoot is over.
Before your shoot, think about where you need photos. Some common places to use brand photos:
- Social media
- Blog posts
- Email marketing
- Pinterest pins
- Product/service launches
Once you know where you plan to use your photos, let your photographer know what you need. For example, you might need photos with some empty space for Pinterest or wide photos for your website.
Establish your brand identity.
You can have beautiful brand photos taken without any brand strategy behind them, but with the strategy, the brand photos will be a lot more useful.
A great start to figuring out your brand is to create a Pinterest board with colors, words, and images that you feel reflect your brand. Once you have your inspiration board, you should answer these questions:
- What are your goals? Where do you see your business in 5 years?
- Why are you passionate about your work? What motivates you?
- What words describe your brand?
- Who is your dream client? What do they need/want?
- How do you want to make people feel?
- How do you want people to view your brand?
- What are three brands you admire and aspire to be like?