How To Plan Content in Batches: The Social Project’s Method

Content, copy, stories, engagement and so much more. Social media can be a task pushed to the bottom of your to-do list because it can feel like a lot. But, there’s an easier way to stay relevant on social media and also keep your audience engaged. Cue content batching.

Why Should You Batch Your Content?

We are big fans of planning ahead and saving time, anyone else? Batching your content ahead of time will help you do just that so you can focus on other things. When you batch your content, you create all of your graphics and captions at once and schedule it onto a platform ready to be posted! While it may sound like it’ll take up most of your time, it’ll actually do the opposite as you’ll be focused on one task only — your social media. You’ll have more time through the week to work on tasks instead of disrupting your workflow to think of a caption and find a photo or create graphics.

Batching your content can also help you stay on brand. You’ll be able to tap into each content pillar of your brand and make sure your brand is cohesive throughout. Content pillars are five to seven main topics that define your brand online and are areas of interest for your target audience. For example, if you’re a winery, your content pillars may include products, the team, events, behind the scenes, the tasting room and the history of the winery. Take some time to define your content pillars and write them down.

When you take the time to batch your content, you’ll be able to cover each one of these pillars and make sure your brand’s story is being shared. This leads to a much more branded experience when someone lands on your feed.

Think of your social media feed as a storefront. You want new audience members to land on your social media pages, have a quick glance and realize whether they resonate with your brand enough to tap the follow button. You also want to keep your existing audience engaged with relevant and new content.

Creating Content in Batches

Find User Generated Content (UGC): UGC is content that your customers or followers have captured. UGC helps with social proof that people are enjoying your product or service and also saves you time when it comes to creating content. You can find this content through photos you have been tagged in, hashtags for your brand, or geotags if your brand has a location. Make sure to always ask the original creator whether you are able to use their content and make sure to tag them!

Shoot Products in Different Ways: This is always great for a launch or sharing a featured product. If you do photoshoots for your products and shoot a piece of content in at least three different ways (different backgrounds, props, color, etc.), you’ll have a bank of content to go to ahead of time. You can also share this piece through videos, flatlays, reels and graphics. This will allow your audience to see the product numerous times without getting bored. Remember: Your audience needs to see something at least seven to nine times before purchasing. The upside of this? You can have someone engaging with your brand almost seven times each day with social media when planned out strategically!

Scheduling content in batches: TSPM

  1. Make sure you have your content pillars nearby so you can look at them and keep note of which ones you are incorporating while you are scheduling your posts.
  2. We are huge fans of analytics! Take a look at previous posts to see what performed well and what didn’t do as well. Also, jot down the best times to post —many scheduling platforms now tell you this on their paid plans.
  3. Do a brain bump of post topics, launches, new products, sales, etc. This allows you to look at anything coming up and create supporting content around it. For example, if you have a new product launching, you may add teasers beforehand to keep your audience enticed and ready for when it drops.
  4. Write out captions in a document — stay with us here. It’s easier to write out captions and find supporting images than it is to do so the other way around. When it comes to writing captions, include a hook, a body (the beefy part of the caption that contains the important information) and a call to action. You can also add emojis if it’s part of your brand!
  5. Create any supporting graphics for your feed and begin to input all photos, videos and graphics into the feed with supporting captions. 
  6. Schedule and set to auto-post. We hear time and time again that this will tank your reach and impressions, but that is a myth! Platforms like Instagram have scheduling app partners like Later and Planoly, and that has been debunked over the years. 

Now that you’ve scheduled your content ahead of time, you don’t have to scramble around when it comes to daily posts. You have a cohesive brand mapped out, hitting all important aspects of your brand, and you did it in a day!


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