Pinterest is no longer just a digital vision board — it’s a powerful marketing tool, yet many marketers are unsure of exactly how to use it to achieve results. Marketing your brand on Pinterest can help you expand awareness of your brand, drive traffic to your website and even increase conversions. Here are five Pinterest marketing tips.
One of the first steps to using Pinterest as a marketing tool is creating a business account. You can create a new account or convert an existing one to a business account. Once you have a business account, you have access to analytics, which are essential for measuring your performance and optimizing campaigns. Business account owners can also create rich Pins — SEO-powered pins that contain metadata from their websites.
2. Set Up Your Boards
Set up at least five boards that match your branding. For example, if you’re a graphic designer, you might create boards for portrait photography, landscape photography, inspiring photos, camera hacks and your own portfolio. Pin some related content to start building your account’s library of Pins.
3. Post Original Pins
It’s also crucial to create original Pins with your own content. Consider taking photos of your products, designing graphics or Pinning your blog posts. This is also where you can take advantage of rich Pins. If you’re selling a product, be sure to link a new Pin to the product’s page to infuse metadata into the Pin. This way, users will be able to see product information like price directly inside the Pin, which can prompt them to make a purchase.
4. Promote Your Pins
Another Pinterest marketing tip for business account owners is to promote your Pins. Promoting a Pin allows you to turn it into an advertisement that will blast out to your target audience. This enables you to direct more traffic to a specific in as well as your profile.
5. Keep Up With Pinterest Predicts
Pinterest Predicts is a compilation of trends that Pinterest creates to help users identify social media trends. You can see which keywords are experiencing heavy traffic and integrate them into your content. For example, if the keyword “pearl” is trending, you might create Pins with pearl jewelry or pearl-colored decor. This allows you to take advantage of trends while staying true to your brand.