When you first start your business or blog all you read is all the places you need to market yourself. I’m here to tell you that you don’t need to do it all or appear on every single platform. At the end of the day, it will depend on where your audience hangs out and will be able to see the content you are producing. Here are a few platforms I’ve been focusing on using lately in my business and why:
Instagram is easily one of the best places to share content and build a community. Although there have been some crazy new updates and features changing the way things work, it still is a solid place to sell your services or products. One thing I’d like to note is that although I use it for both my @claudiamgebhardt and @thesocialpourmag accounts, I have a very set strategy on how to share content without being on the app 24/7. Here are a few things I do:
- Schedule content at least 2 weeks in advance via Creator Studio (free)
- Record at least one reel per week to post, typically on the same day
- Before scheduling content, I create a content calendar via Asana
LinkedIn is such an untapped area for most business owners, which kinda blows my mind. Even if you’ve never worked in corporate, I always think it’s a great idea to create a profile with all your work history and if you own your own company, you’re able to add your own company page! That’s exactly what I did for the magazine and it’s now where I repurpose all the articles that we share here on the website! It’s quick, and super easy, and I use an Asana calendar to track the articles I’ve promoted.
As a former Pinterest manager, I know the power it holds when it comes to repurposing your content. If you have a blog or products that you sell, then this is the perfect place for you to be! It can be a lot of work, but it’s one of those platforms that pay off in the end for you. Although I have not had the time myself to get back into the groove of Pinterest, it is on my list for the summer to start it back up to repurpose content found here.
If you are interested in learning more about Pinterest and it’s right for you, then be sure to stay tuned for another article dedicated to just Pinterest.
3. Email Marketing
I’ll say it once, and I’ll say it again, everyone should have an email list! It’s such a great way to interact with your community that wants to learn more about you and what you can do! A lot of email marketing platforms can be complicated, so if you’ve never used one or maybe want to look into a new one, check out Flodesk! It’s easy to use and it provides multi-purpose. I use email marketing for:
- Monthly newsletter
- Updating magazine features easily by adding them all to one audience
- Quick pop-up forms and full-page forms
These are the core platforms that I choose to spend a lot of my time on. Marketing is done all by myself, so I like to keep it very manageable and not feel like I have to be everywhere. Other platforms I’ve tried are TikTok and Facebook, which if you read/listen around, is a great place to be as well if you have some help! At the end of the day, don’t waste time on a particular platform, because you read you need to be on it. It’s your choice on where you spend your time and money!